I used to be represented by radishes!

I owned and operated a small catering business about 12 years ago; it was supposed to be my big dream. SIMPLE PLEASURES was the name of the place and my logo was a self-designed bunch of radishes… boy, I loved that logo! I served a take-out lunch to the local businesses during the week and did off-premise catering at night and on the weekends. The only staff that I had were wait staff… my dad worked behind the counter during the week and I also had a couple of girlfriends who helped out with the order taking and delivery. I did every bit of marketing, cooking, styling, finances, menu design and floor-scrubbing myself; it all came straight from my heart and I loved it!

It only took me a few years to figure out that my heart was too big to run a business; I never charged enough for my services, immensely overpaid my wait staff and put all of my focus into targeting the client who could not usually afford a caterer. I had the knack of garnishing & arranging so I could make something like a simple veggie platter look like colorful blossoms of crudités nestled in a country wicker basket… and again, I loved it! It seems you can’t make money being kind… THAT’S WHERE THE COOKBOOK COMES IN! I can still share my love, my skills and my gift of FLAVOR, make a little money on it and still hold down my day job!

Here's hoping I can pull it off!!!